Privacy Policy
Last updated: April 2026
1. Controller
The controller within the meaning of the General Data Protection Regulation (GDPR) is:
Kennel & Eiser UG (haftungsbeschränkt)
Project: TradeMate
Registered office: Germany
Email: [email protected]
Further information can be found in our Imprint.
2. General Information on Data Processing
We process personal data in accordance with the provisions of the General Data Protection Regulation (GDPR).
Personal data is any information relating to an identified or identifiable natural person.
3. Collection and Processing of Personal Data
We only collect personal data if you voluntarily provide it to us.
Processed data:
- Email address
- Proof of consent (double opt-in)
Method of collection:
- Input via forms
- Newsletter subscriptions
- Automatic collection through technical systems
4. Legal Basis for Processing
The processing of your data is based on:
- Art. 6(1)(a) GDPR – Consent
- Art. 6(1)(b) GDPR – Contract performance or pre-contractual measures
- Art. 6(1)(f) GDPR – Legitimate interest
5. Purpose of Processing
Your data is processed for the following purposes:
- Responding to customer inquiries
- Customer communication
- Sales activities
- Marketing purposes (only with consent)
- Sending newsletters
6. Services and Third-Party Providers
Tag Management
We use Google Tag Manager. The service itself does not process personal data but may trigger other services.
CRM System
We use Pipedrive to manage customer data and inquiries.
Hosting & Infrastructure
Our services are hosted via Cloudflare. Technical data such as IP addresses may be processed to ensure system security and stability.
Development Platform
We use GitHub for development and deployment purposes.
7. Data Processing Location
Personal data is processed primarily within the European Union and the European Economic Area (EEA).
Where third-party service providers process data on our behalf outside the EU/EEA, such processing is carried out exclusively on the basis of Standard Contractual Clauses pursuant to Art. 46 GDPR, ensuring an adequate level of data protection equivalent to European Union law.
8. Cookies and Tracking
We do not use our own cookies for marketing or tracking purposes. However, embedded services may process technical data.
9. Newsletter
If you subscribe to our newsletter:
- Registration takes place via a double opt-in process
- Your email address will be stored
- Processing is based on your consent (Art. 6(1)(a) GDPR)
You can unsubscribe at any time.
10. Data Retention
We store personal data only as long as necessary for the purposes stated or as required by law.
11. Data Sharing
Personal data is only shared:
- With service providers listed above
- If required by law
- Or if you have given your consent
12. Data Subject Rights
You have the following rights:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to withdraw consent (Art. 7(3) GDPR)
- Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)
To exercise your rights, contact: [email protected]
13. Right to Object
You have the right to object at any time to the processing of your data based on Art. 6(1)(f) GDPR.
14. Data Security
We implement appropriate technical and organizational measures to protect your data against loss, misuse, and unauthorized access.
15. Target Audience
Our services are intended exclusively for adults. We do not target individuals under the age of 16.
16. Updates and Changes
This Privacy Policy is current as of April 2026. We reserve the right to update it to reflect changes in legal requirements or our services.
17. Governing Law
This Privacy Policy and all data processing activities are governed by the laws of the Federal Republic of Germany and the applicable data protection law of the European Union, in particular the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG).
The competent supervisory authority is the German data protection authority responsible for the registered office of the Company.